Goal

Reposition GOLFZON from "just another golf simulator company" to the premium, technology-first leader in the industry. The objective was to build a cohesive brand experience that highlighted our unique product advantages—from Unreal Engine graphics and moving floors to zero latency and advanced ball-tracking technology—while creating a seamless customer journey that consistently delivered a memorable first impression.

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Target Audiences

B2B: Entrepreneurs launching indoor golf businesses, golf courses expanding with simulator offerings, teaching professionals, fitness facilities, entertainment venues, sports bars, and commercial operators.

B2C: Golf enthusiasts and homeowners investing in premium residential golf simulator installations.

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My Role

Owned the marketing strategy and execution across the website, email marketing, paid media, and creative. Led the website relaunch, developed messaging frameworks, managed campaign strategy, created sales enablement materials, directed creative partners, and collaborated cross-functionally with product, sales, and international teams to deliver an integrated brand experience across every customer touchpoint. My work focused on increasing brand awareness, improving lead generation, and creating a consistent, premium customer experience across both B2B and B2C audiences.