Sephora X Spotify
Goal
Create a Spotify x Sephora collaboration that pairs curated makeup bundles with matching playlists — turning "getting ready" into the event itself, not just prep for one. Music and makeup are both creative, expressive outlets; combining them gives each bundle a built-in starter pack for both a new look and a new genre, encouraging exploration on both sides.
Target Audience
Women aged 15–27 — makeup beginners looking to expand their routine, music lovers who want looks built around their favorite songs, and anyone who treats getting ready as part of the fun.
Full Glam Bundle
Includes: Lily lashes, Huda Matte Liquid Lipstick, Anastasia Modern RENAISSANCE Palette, Marc Jacobs Liquid Eyeliner, Laura Mercier Setting Powder, Benefit Hoola Bronzer, Nars Full Coverage Foundation, Tarte Shape Tape Concealer, Kat Von D Brow Pomade, and Anastasia Glow Kit (products are customizable for skin tones)
An insert comes in each bundle with a collage for different inspirations drawn from the looks and a QR code that opens up the spotify playlist inspired by each look
Sunny Bliss Bundle
Includes: Buxom Lip Gloss in Debbie, Marc Jacobs Coconut Bronzer, Too Faced Papa Don’t Peach Blush, Too Faced Better Than Sex Mascara, Benefit Gimmie Brow, And Boscia BB Cream
Y2K Bundle
Includes: Tower 28 Lip Gloss, Marc Jacobs Mascara, Urban Decay Eyeshadow, Urban Decay Eyeliner, House Party Body/Hair Glitter, and Milk Holographic Highlighter
Cry Proof Bundle
Includes: La Mer Micellar Water, Tarte Shape Tape Concealer, Laura Mercier Setting Powder, Anastasia Melt Proof Brow Kit, La Neige Grapefruit Lip Balm, Too Faced Better Than Sex Waterproof Mascara