Uber Eats

Goal
Reposition Uber Eats from a "junk food and comfort food" delivery app into one that supports a health-conscious lifestyle — proving that ordering delivery doesn't have to be the one loss in an otherwise winning day. The objective was to differentiate Uber Eats from competitors by showing it can meet an individual's real priorities, not just their cravings, under the concept Eat the Way You Want.

Target Audience
Corporate, career-driven professionals aged 28–43 for whom diet is a priority, but who don't have time to cook every day between demanding schedules and life's unpredictability (pandemics included).

30 Second Ad Spot

Social Spots

Instagram Posts

Instagram Stories

Animal Crossing Collab

On May 11th, also known as National Eat what you want Day, the Uber Eats brand ambassadors: Teryn, Momo, and Lars will take over an island and hide Easter eggs of exclusive UberEats discount codes, place exclusive furniture all around the player’s island, and, after May 11th, each brand ambassador has their own food specific holiday to celebrate with players. For example, June 17th, Eat your veggies day, Teryn will appear and hide UberEats codes and goodies around the island for specific dietary focused restaurant.