Goal

Turn Nightingale's origin story — a couple who fell in love and built a business on it — into a Valentine's Day campaign that feels personal rather than promotional. The objective was to make the brand's romance the hook itself, using playful, flirtatious copy ("a little birdy told me...") to turn a seasonal ice cream push into something people wanted to share rather than scroll past.

Target Audience

Existing customers and social followers looking for a low-stakes, fun way to mark Valentine's Day — solo indulgence ("feel the love") or a gift/gesture for someone else ("share the love"), plus new audiences drawn in by the flirty, shareable tone of the campaign itself.